Rules and Regulations

NO PURCHASE NECESSARY TO ENTER OR WIN. VOID WHERE PROHIBITED BY LAW.

ELIGIBILITY:  Weight Watchers® Smart Ones® Fruitastic Recipe Contest is open to the General Public.
Contest is open to persons who are at least 18 years of age (at the time of entry), and who are legal U.S. residents, living within the fifty (50) United States. Employees, directors and officers of Sponsor, its parent company, their respective affiliates, subsidiaries, divisions, agents, distributors, individuals engaged in the development, production or distribution of contest materials, advertising and promotion agencies, and Promoter, and their immediate families (spouse, parents, children, siblings, and their respective spouses), and the respective household members, are not eligible to participate. Contest is subject to all federal, state, and local laws. U.S. law governs this Promotion. Contest void in APO/FPOs, Puerto Rico & where prohibited, taxed or restricted by law. Sponsor reserves the right to disqualify participants who violate these Official Rules or interfere with this Contest in any manner. If a participant is disqualified, Sponsor reserves the right to terminate that participant's eligibility to participate in the Contest.

HOW TO ENTER: Create a recipe for an entrée, using at least one fruit, and write a maximum 300 word description explaining how the recipe satisfies your cravings. To enter your recipe in the Contest, log on to www.eatyourbest.com ("Web Site") between 12:00:01 am ET on 1/01/08 and 11:59:59 pm ET on 6/01/08 ("Contest Entry Period"), click on the "Enter Our Recipe Contest" link and follow the entry process. By entering, each entrant constitutes permission to use their entries (recipes and descriptions), and their names and likenesses for publicity purposes without further compensation in any and all media now known or hereinafter without territorial restriction (except where prohibited by law).

RECIPE REQUIREMENTS: Recipe must be an entrée and ingredients must include one (1) or more fruit(s). Recipe must be accompanied by a maximum 300 word essay description (written in English) of how the recipe satisfies your cravings. Recipe must be original and may not have been published or previously entered in any other contest. All entries will be initially screened by representatives of the Sponsor to assure, at their sole discretion, that recipe and description meet the criteria and requirements as set forth in these official rules. Submission of an entry grants Sponsor and its agents the right to publish, use, adapt, edit and/or modify such entry in any way, in any and all media, without limitation, and without consideration to the entrant. Submission of any entry further constitutes the entrant's consent to irrevocably assign and transfer to the sponsor any all rights, title and interest in the entry, including, without limitation, all copyrights.

PRIZES: One (1) Grand Prize winner will receive a check for $5,000 and a trip for two to Los Angeles, California, that includes round trip coach class airfare from a major commercial airport near winner's residence and two (2) night's accommodation (double occupancy) to enjoy a cooking experience with chef and flavor Guru Devin Alexander (subject to her availability). The winning recipe will be the inspiration for a new Weight Watchers® Smart Ones® Fruit InspirationsT product. The author of the winning recipe concept and his/her hometown will be identified on the Weight Watchers® Smart Ones® Fruit Inspirations™ packaging inspired by the winning recipe, and published at www.eatyourbest.com. The Approximate Retail Value of the Grand prize is $10,000. Four (4) Runners Up: Each runner up will receive a $1,000 check. Taxes and expenses that are not specified relating to acceptance and use of prize are the responsibility of the winner. Sponsor does not guarantee that the product inspired by the winning recipe will achieve national distribution levels.

SELECTION OF WINNERS: Entries will be judged by a qualified panel of judges based on the following criteria:
(#1) Perceived Taste of Entrée Based on Recipe (50%) (recipes will not be prepared)
(#2) Nutrition (health and wellness) (25%)
(#3) Creativity (25%)
Judges will include independent chefs and Sponsor representatives. All judges' decisions are final and binding. In the event of a tie, the tie will be broken based on the highest score for Perceived Taste. The Grand Prize winner and Runners Up will be announced on or about 6/30/2008. Upon verification, winners will be notified by mail, email, or telephone of their selection. Prize claims are subject to official verification and compliance with these Official Rules. Winners will be required to sign a recipe release and waiver, a release of liability and a publicity consent agreement within 7 days of notification or prize may be forfeited. If the selected winner cannot be contacted, or if prize notification is returned as undeliverable, winner is ineligible or fails to claim the prize, an alternate winner may be selected.

AGREEMENT TO OFFICIAL RULES/RELEASES: Winners and all participants (1) agree to abide by and be bound by these Official Rules and all decisions of the independent judging organization, which are final and binding in all respects; (2) release and agree to hold harmless HJ Heinz Company L.P., its agencies, their respective parents, affiliates, and subsidiaries, and the directors, officers, agents, representatives, shareholders and employees of any of the above entities, and any successors and/or assigns of any of the above entities, from any and all liability arising (directly or indirectly, in whole or in part) from participation in the Contest or the acceptance, receipt, possession or use/misuse of any Prize. By accepting a Prize, winner agrees to the Sponsor's use of his/her name, address, photograph or likeness for advertising or publicity purposes, and any and all rights to said use, without notice or further compensation, except where prohibited by law.

ADDITIONAL TERMS: VERIFICATION: All recipes are subject to verification. Any attempt to defraud Sponsor or the official judging agency in any way will be prosecuted to the fullest extent of the law.
In no event will Sponsor be obligated to award more than the stated number of prizes. Neither Sponsor, Administrator nor their agents are responsible for lost, interrupted or unavailable network, server, satellite, or other connections, availability or accessibility; or miscommunications, failed computer, telephone or cable transmissions, lines, or technical failure; or jumbled, scrambled, delayed, or misdirected transmissions, computer hardware or software malfunctions, failures or difficulties; or any other errors of any kind whether human, mechanical, electronic or network or the incorrect or inaccurate capture of entry or other information or the failure to capture, or loss of, any such information. Persons who tamper with or abuse any aspect of the Contest, as solely determined by the Sponsor, will be disqualified, and Sponsor reserves the right to terminate such entrant's eligibility. Should any portion of the Contest be, in Sponsor's sole opinion, compromised by virus, worms, bugs, non-authorized human intervention or other causes which, in the sole opinion of the Sponsor, corrupt or impair the administration, security, fairness or proper play, or submission of entries, Sponsor reserves the right at its sole discretion to modify, suspend or terminate the Contest. Sponsor is not responsible for any incorrect or inaccurate information, whether caused by site users, tampering, hacking, or by any equipment or programming associated with or utilized in the Contest, and assumes no responsibility for any error, interruption, deletion, defect, delay in operation, or transmission, communications line failure, technical failure, theft or destruction, or unauthorized use in connection with the purchase transaction entry portion or any other portion of the Contest.
In no event will Sponsor, its parent, affiliates, subsidiaries and related companies, their respective advertising or promotion agencies or any of their respective Officers, Directors, Employees, Representatives and agents, be responsible or liable for any damages or losses of any kind, including direct, indirect, incidental, consequential or punitive damages arising out of your access to and use of the website or downloading from and/or printing material downloaded from www.eatyourbest.com or any other website associated with this Contest. Without limiting the foregoing, everything on the website is provided "as is" without warranty of any kind, either express or implied, including, but not limited to, implied warranties of merchantability, fitness for a particular purpose or non-infringement. Some jurisdictions may not allow limitations or exclusion of implied warranties so some of the above limitations or exclusions may not apply to you. Check your local laws for any restrictions or limitations regarding these limitations or exclusions.

WINNERS LIST. For a list of Prize Winners, send a self-addressed stamped envelope to, Weight Watchers® Smart Ones® Fruit Inspirations Contest Winners List Requests, P.O. Box 5260BW, Clinton, IA, 52736-5260 to be received by June 30, 2008.

SPONSOR: HJ Heinz Company LP, 357 6th Avenue, Pittsburgh, PA 15222
ADMINISTRATOR: Promotion Fulfillment Center, 311 21st Ave., Camanche, IA. 52730