Smart Ones Clean Slate Instant Win Official Rules



Submitting an entry constitutes your full and unconditional agreement to and acceptance of these Official Rules and the decisions of the Sponsor and judges, which shall be final and binding on all matters relating to the Promotion.

1) Promotion Timing: The Smart Ones Clean Slate Instant Win Game (the “Promotion”) begins 12:00 p.m. ET on 1/1/2014 and ends at 12:00 p.m. ET on 6/30/2014 (the “Promotion Period”). The Promotion Period will consist of thirteen (13) different periods (each a “Game Period”) as described below:

Game PeriodStart Date & TimeEnd Date & Time
112:00 p.m. ET on 1/1/1411:59 p.m. ET on 1/14/14
212:00 a.m. ET on 1/15/1411:59 p.m. ET on 1/28/14
312:00 a.m. ET on 1/29/1411:59 p.m. ET on 2/11/14
412:00 a.m. ET on 2/12/1411:59 p.m. ET on 2/25/14
512:00 a.m. ET on 2/26/1411:59 p.m. ET on 3/11/14
612:00 a.m. ET on 3/12/1411:59 p.m. ET on 3/25/14
712:00 a.m. ET on 3/26/1411:59 p.m. ET on 4/8/14
812:00 a.m. ET on 4/9/1411:59 p.m. ET on 4/22/14
912:00 a.m. ET on 4/23/1411:59 p.m. ET on 5/6/14
1012:00 a.m. ET on 5/7/1411:59 p.m. ET on 5/20/14
1112:00 a.m. ET on 5/21/1411:59 p.m. ET on 6/3/14
1212:00 a.m. ET on 6/4/1411:59 p.m. ET on 6/17/14
1312:00 a.m. ET on 6/18/1411:59 p.m. ET on 6/30/14

2) Eligibility: The Promotion is open only to legal residents of the 50 United States and the District of Columbia, who, as of the date of entry, are 18 years of age or older. Employees of H. J. Heinz Company, L.P. (the “Sponsor”), its parents, subsidiaries, divisions, affiliates, suppliers, distributors and advertising, promotional and judging agencies, including Don Jagoda Associates, Inc. (collectively the “Promotion Entities”) and their immediate family members (spouses, parents, children, and siblings and their spouses) and household members of each (whether related or not), are not eligible to participate or win. Void where prohibited by law. All federal, state, and local laws and regulations apply.

3) How to Participate in the Promotion: There is NO PURCHASE NECESSARY to participate in the Sweepstakes. A purchase does not increase your chances of winning. During each of the Game Periods listed above, you may participate in the Promotion by visiting or (collectively, the “Promotion Site”), completing the on-screen registration form and doing any of the actions listed on the Clean Slate Hub on the Promotion Site (“Game Play”). You will be instantly informed on-screen if you are an instant winner (subject to verification). Each Instant Win Prize will be randomly assigned to a specific time during each of the Game Periods. The participant who first submits a valid Game Play at or immediately after the randomly pre-assigned specific time will be eligible to win the Instant Win Prize assigned to that time. If the participant is a potential winner of an Instant Win Prize, he/she will see a message onscreen informing him/her of the applicable prize. All Game Plays must be received by the end time of each Game Period listed in Rule #1 to be eligible for that specific Game Period’s Instant Win Prizes. Use of computer programs and other automatic means for Game Play is prohibited. Any attempt by any participant to obtain more than the stated number of Game Plays by using multiple/different email addresses, identities, registrations and logins, or any other methods will void such Game Plays and that participant may be disqualified. Use of any automated system to participate is prohibited and will result in disqualification. Normal Internet access and usage charges imposed by your online service may apply.

4) Privacy: Except as otherwise contemplated in these Official Rules, and to the extent participants may otherwise elect at the time of Game Play, personal information collected in connection with the Promotion will be used in accordance with the online privacy policy of the Sponsor. To view the Sponsor’s privacy policy, visit Any communication or information transmitted to Sponsor or the Promotion Site by e-mail or otherwise is and will be treated as non-confidential and non-proprietary.

5) Verification: All Instant Win Prize Winners are subject to confirmation, verification of eligibility and compliance with these Official Rules in Sponsor’s sole discretion, If, due to an error of any kind, more winning names are determined as Instant Winners, or more Instant Win Prizes are claimed than are intended to be awarded per Game Period according to Rule #6, the intended Instant Win Prize(s) per Game Period will be awarded in a random drawing from among all verified Instant Win Prize claims received per Game Period. In no event will the Sponsor be obligated to award more than the stated number of prizes

6) Prize: Instant Win Prizes (650 total- 50 per Game Period): A $50 Virtual Visa Reward Card. The odds of winning an Instant Win Prize are 1:160. Virtual Rewards Cards are subject to any restrictions and expiration dates set forth on cards, as applicable. No transfer, substitution or cash equivalent permitted by winner. Sponsor reserves the right, at its sole discretion, to substitute the prize with one of comparable or greater value. Prizes will be delivered to winners via email. Unclaimed/unredeemed Instant Win Prizes per Game Period (or prizes returned as undeliverable) will not be awarded and will not carry forward to subsequent Game Periods, if any. Winners are responsible for all federal, state and local taxes and all other costs and expenses associated with prize not specified herein as being awarded.

7) General Rules: Participation in the Promotion and/or acceptance of a prize constitutes permission for the Sponsor and its agencies to use winners’ names and/or likenesses for purposes of advertising and trade worldwide and in all forms of media now known or hereafter developed, in perpetuity, without further compensation or approval from winner or participant, including a winners list (as applicable), unless prohibited by law. By participating in the Promotion, participants agree to be bound by these Official Rules and the decisions of the Sponsor, which are final. In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any Promotional materials and the terms and conditions of the Official Rules, the Official Rules shall prevail, govern and control. The Sponsor and the Promotion Entities are not responsible for technical, hardware, software or telephone malfunctions of any kind, lost or unavailable network connections, or failed, incorrect, incomplete, inaccurate, garbled or delayed electronic communications caused by the user or by any of the equipment or programming associated with or utilized in the Promotion Site or the Promotion or by any human error which may occur in the processing of the Game Plays in the Promotion, or for any liability for damage to any computer system resulting from participation in, accessing or downloading information in connection with the Promotion Site or Promotion. In the event of a dispute as to any Game Play, the authorized account holder of the account used to register will be deemed to be the participant. Winners may be required to show proof of being the authorized account holder of the account associated with the Game Play. Proof of submitting information via the Promotion Site does not constitute proof of delivery or receipt of such information. Sponsor and/or the Promotion Entities (as identified in these Official Rules) are not responsible for the failure of any email or Game Play to be received by Sponsor/Promotion Entities on account of technical problems or congestion on the internet or at any website. No responsibility or liability is assumed for damages, losses or injury resulting from acceptance or use of any prize. The Sponsor reserves the right at its sole discretion to disqualify any individual that tampers or attempts to tamper with the Game Play process or the operation of the Promotion or Promotion Site; violates the Official Rules; or acts in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. Any attempt by any person to deliberately undermine the legitimate operation of the Promotion or Promotion Site may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. If, for any reason, the Promotion is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of the Sponsor which corrupt or affect the administration, security, fairness, integrity or proper conduct of the Promotion or Promotion Site, then the Sponsor reserves the right at its sole discretion to cancel the Promotion and award all Instant Win Prizes claimed prior to cancellation. By participating in the Promotion, the participant agrees that Sponsor and the Promotion Entities will have no liability whatsoever for, and will be held harmless by entrant for any liability for any bodily injury, loss, cost or damages of any kind to persons, including death and property, damages sustained due in whole or in part, directly or indirectly, from Game Play, the acceptance, possession, use or misuse of the prize, if applicable or participation in the Promotion or participation in any Promotion or related activity. By participating in the Promotion, you hereby represent and warrant that you have read these Official Rules and are fully familiar with its contents.

8) Winners: For the list of the winners, available after 7/1/2014, send an email with the subject: Smart Ones Clean Slate Instant Win Game Winners List Request to

9) Sponsor: The Sponsor of the Sweepstakes is H.J. Heinz Company, L.P., P.O. Box 57, Pittsburgh, PA 15230.